DogFest 2026 Brand Partner

About Norsh

Norsh is a bold new pet food brand created for dogs who demand more. Officially launched on Monday 23rd March, Norsh brings a fresh, modern energy to dog nutrition – grounded in honesty, highquality ingredients, and a commitment to doing better for both pets and the planet.

Across our TikTok community, we’ve been sharing why Norsh exists: pet owners want cleaner, simpler, more trustworthy food – so we took action. Our mission is to raise expectations of what everyday dog food should be: nutritious, transparent, and made with care.

Nutrition With Purpose

Every Norsh recipe is developed in collaboration with our in-house qualified pet nutritionist and approved by a veterinary professional, ensuring that each bowl delivers complete and balanced nutrition.

From the poster, our ingredient benefits include:

Protein for healthy muscles
Eggshell membrane to support joint health
Prebiotics from beet pulp for digestive wellbeing
Turmeric to help support immunity
Algal oil providing a rich, sustainable source of Omega3

We focus on real, recognisable ingredients with no fillers, just clean, honest food designed for modern dog owners who want feeding to feel simple and transparent.

Made With Care in Ireland

Norsh is proudly Made in Ireland, ensuring quality you can trust. Every recipe is crafted with consistent standards from development to production.

A Brand That’s Good to the Planet

Being good to dogs means being good to the planet, too.

Norsh is the UK’s first wet pet food with CarbonCloud accreditation, meaning our climate impact has been measured and verified. We’re committed to reducing our footprint through:

♻️ 100% recyclable packaging
⚡ 100% renewable electricity in our production
🌍 Climate impact transparency to empower better choices

Sustainability isn’t a marketing message, it’s a core value. From ingredient sourcing to packaging, we want Norsh to contribute to a cleaner, greener future for pets and people.

What We’re Bringing to the Show

DogFest marks Norsh’s first-ever public event appearance, and we’re excited to introduce this brand-new launch to dog lovers across the UK.

Visitors will be able to:

  • Explore the full Norsh range
  • Learn about our nutrition philosophy
  • Chat with our team about which recipes best suit their dog
  • Enjoy plenty of delicious samples

We’ll also be sharing insights inspired by our TikTok content, from behind-the-scenes development with our pet nutritionist to how our sustainable approach shapes the Norsh brand.

New for DogFest: Two Fun Activations

We will be bringing two brand new interactive activations to our stand. Guests can test their luck, take part in the fun, and win exciting freebies across the weekend. Whether visitors stop by to learn more about Norsh or just join in the games, there’ll be something for everyone.

As a new brand built on transparency, nutritional expertise, and planet positive values, Norsh is excited to make its DogFest debut. We can’t wait to meet visitors, share our story, and celebrate the launch of Norsh with dog lovers who care as deeply about their pets as we do.

HEADLINE SPONSOR

FRESH Dog Food Partner

Feature Partner

Official Charity Partner

BRAND PARTNERS