DogFest 2026 is a big moment for us – it’s Norsh’s very first event, and the first time we’re bringing the brand to life in person. Up until now, we’ve been building Norsh behind the scenes and online, shaping a modern approach to dog nutrition.
Norsh was created with a clear goal – to offer cleaner, more transparent, and more purposeful nutrition for modern dog owners who expect more from what’s in the bowl.
A Different Approach to Dog Food
We know today’s dog owners are more conscious than ever. That’s why Norsh is built around clarity and purpose.
Every recipe is developed with pet nutrition experts and approved by vets, using real, recognisable ingredients – no fillers, no shortcuts. Our ingredient benefits include:
• Protein for healthy muscles
• Eggshell membrane to support joint health
• Prebiotics from beet pulp for digestive wellbeing
• Turmeric to help support immunity
• Algal oil providing a rich, sustainable source of omega 3
Our recipes are also gently steam cooked, helping to lock in flavour while protecting the nutrients that matter most.
The result is food that feels simple, but delivers real benefits.
Explore our wet dog food range and discover more about Norsh here: www.norshpetfood.com
Made Responsibly, From Start to Finish
Better nutrition is only one part of the story.
Norsh is proudly made in Ireland, where we maintain high-quality standards across every stage of production. We aim to source ingredients locally wherever possible -supporting trusted suppliers while helping to reduce transport emissions.
Because doing things properly means thinking beyond the bowl.
Sustainability You Can Trust
Sustainability is a core part of the Norsh mindset.
We’re proud to be the first wet dog food brand in the UK with CarbonCloud accreditation, meaning our climate impact is measured, verified, and shared openly.
From recyclable steel cans to renewable energy in production, every choice is made with long-term impact in mind. It’s about giving dog owners the information they need to make better decisions – without overcomplicating it.
What You’ll Find at the Norsh Stand
At DogFest in the Countryside, we’re bringing all of this to life.
Whether you’re discovering Norsh for the first time or simply curious to learn more, our stand is designed to be relaxed, informative, and fun.
Here’s what you can expect:
• Explore the full Norsh range
• Chat with our amazing team and learn about out nutrition philosophy
• Plenty of samples for your dog to enjoy
• Interactive games and giveaways across the weekend
This is Just the Beginning!
DogFest marks the start of an exciting journey for Norsh. As a new brand built on transparency, nutritional expertise, and planet positive values, Norsh is excited to make its DogFest debut. We can’t wait to meet visitors, share our story, and celebrate the launch of Norsh with dog lovers who care as deeply about their pets as we do.
We can’t wait to meet you!
