DogFest, in partnership with Agria Pet Insurance, is the UK’s premier series of outdoor dog festivals, delivering a truly national reach across both digital engagement and live events.

Capturing the hearts of dog lovers across the UK for 12 years, every year DogFest brings together tens of thousands of visitors for weekends full of interactive have-a-go activities, celebrity talent, expert talks, live entertainment, and unique brand engagement & shopping opportunities from over 100 brands at each event!

2026 will deliver a bold reset that marks the next generation of DogFest – focusing on stronger locations, clearer event identities, and celebrity-led programming that will drive increased footfall, attention and impact.

Each event has a distinct personality, audience and commercial opportunity – and each will be supported by headline celebrity talent.

Our aim is to partner with Brands to offer sponsorship packages and brand activation experiences that bring your brand to life, ensuring we tailor packages that achieve your marketing goals, target your key demographic customer, and suit your budget.

Sponsorship will position you as a brand leader, communicating your key messages to a captive digital and live audience, and align your brand with the most loyal, lively and engaged dog-loving UK community.

You will gain unrivalled exposure to an audience of over 90,000 visitors across the 2026 event series, live at-show branding & activation opportunities, plus bespoke digital promotion via our year-round DogFest campaign.

DogFest offers an organic digital community of over 350,000, a promotional campaign that achieves 370 million impacts, 1.2 million website views, plus a PR campaign delivering 318 million OTS – a perfect opportunity to extensively engage with a pet-owning customer base via a commercial partnership with us.

Sponsorship opportunities include brand ownership of a DogFest show feature (from £8,500 + vat per event) and brand activation stands (from £3,750 + vat per event), plus bespoke opportunities, all supported by a promotional marketing campaign for you.

If you would like to partner with us on our DogFest series of events in 2026, and find out more about sponsorship opportunities, get in touch today!